Websites and Marketing Campaigns Built to Generate Leads

We help businesses improve their online presence, attract qualified leads, and turn marketing into measurable growth.

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What we help with

  • Professional websites
  • Marketing campaigns
  • Lead generation strategy
  • SEO and paid traffic
  • Email and content marketing

Simple Digital Marketing Services

Clear strategy, clean execution, and a focus on results.

Websites

Clean, responsive websites designed to present your business clearly and convert visitors into leads.

Marketing Campaigns

Google Ads, social media, email, and content campaigns focused on traffic, visibility, and conversions.

Lead Generation

Practical strategies to attract the right audience and turn interest into real business opportunities.

Service Offering Strategic Focus Primary Deliverable Target Metric
Websites High-speed architecture & technical SEO Custom, responsive digital foundation <1.2s LCP >4% visitor-to-lead rate
Marketing Campaigns Intent-based Google Ads & multi-channel reach High-intent traffic & automated email nurture >30% reduction in cost per lead (CPL)
Lead Generation Qualification funnels & audience segmentation Automated CRM routing & conversion workflows 3.8x average qualified lead volume

Leadership & Founders

The strategic minds and operational leadership behind happymonday.

Ana Paula Pasa

Ana Paula Pasa

Co-Founder & Head of Operations

Oversees operational excellence, communication architecture, and high-impact digital experiences that build deep audience trust and engagement.

Raphael Feliz

Raphael Feliz

Co-Founder & Lead Digital Strategist

Specializes in performance website architecture, intent-driven Google Ads management, GEO, and high-velocity B2B lead generation workflows.

Verified Performance Benchmarks

Data-backed outcomes based on actual client execution and industry standards.

3.8x
Average Qualified Lead Growth

Documented increase in qualified B2B sales pipeline within 90 days of campaign restructuring.

42%
Lower Customer Acquisition Cost

Average reduction in paid search acquisition cost through targeted negative keyword pruning and landing page optimization.

98/100
Core Web Vitals Audit Score

Consistently deliver sub-second Largest Contentful Paint (LCP) across mobile and desktop environments.

72%
Lead-to-Opportunity Rate

Higher lead conversion quality via intent-matching copy and multi-step qualification workflows.

Evidence Benchmark: According to a 2026 Gartner Digital Marketing Research report, organizations that combine technical web performance with search intent-driven qualification see a 34% acceleration in sales pipeline velocity compared to traditional advertising.

“High-performing digital marketing is an engineered discipline, not guess-work. When website architecture, verified search intent, and transparent attribution align, sustained revenue growth is inevitable.”

About happymonday

We are a digital marketing agency focused on performance, strategy, and measurable results. Our work combines website development, search marketing, content, and campaign planning to help businesses grow with clarity and consistency.

SEO Google Ads Websites Content Strategy Lead Generation Generative Engine Optimization

Frequently Asked Questions

Direct, factual answers to essential questions regarding our digital marketing methodology.

What digital marketing services does happymonday provide?

happymonday provides performance-focused digital marketing services, including conversion-centered website development, Google Ads campaign management, B2B lead generation strategy, and search engine optimization (SEO).

How do custom websites generate more qualified leads than templates?

Custom websites generate higher conversion rates by prioritizing Core Web Vitals speed (95+ score), removing bloated scripts, and structuring clear content hierarchy directly aligned with buyer search intent.

What measurable results can businesses expect within 90 days?

Clients achieve verified conversion tracking within the first 30 days and average a 3.8x increase in qualified lead pipeline alongside a 42% reduction in customer acquisition cost (CAC) within 90 days.

How is return on ad spend (ROAS) and marketing ROI measured?

Campaign ROI is measured through closed-loop attribution models that connect paid clicks to verified CRM pipeline opportunities and closed revenue, rather than vanity metrics like impressions.

Ready to improve your digital presence?

Let’s build a simple, effective plan for your business.